The solution consisted on completing "Deep dive” research on large multi-national customers in order to understand the main risks they face and provide them with tailored sales solutions to help to mitigate risks. In order to do so, PH Global Advisor:
As a result:
The function contributed to positioning the credit insurance company as both an expert and long-term partner. Underlying PH Global Advisor helped sales force by providing the tools to adapt offers to actual situation.
It was nominated as best idea of the year and created a new cooperation model with the credit insurance company and its controlling Group in mitigating risks through joint package solutions; Part of the Customer Centricity initiative as the Global Advisor approach has been retained as the best way to understand customers’ needs for multinationals.